NS Services Group is a marketing consulting, sales representation, engineering, repair-replacement parts & accessories import company that provides pre-sales and after-sales services to Brazilian importers and manufacturers, as well as international manufacturers. Specialized service provides follow-through with results from the initial pre-sales strategy process to after-sales service and beyond. This complete service is achieved through a unique set of assets, knowledge and experience as part of one company, which is unprecedented in Brazil.
The need for a new standard of coordinated, strategic sales consulting and service for home electrical appliances in Brazil became very apparent as NS developed individual sales consulting and service projects with the industry’s major players. NS realized that the main barriers to success of world-wide home electrics brands in Brazil were on opposite sides of the spectrum: Lack of know-how to go to market and poor attention to after-sales service. NS seized the opportunity to bridge the GAP and employed its expertise in developing a complete, unique program of services tailored to give long-term sales success for Brazilian importers and manufacturers, as well as foreign manufacturers of home electrical appliances.
Since 1992 NS Service Partners has gained ample experience from marketing and technical consulting projects in Brazil for various forms of distribution. These experiences revealed that it’s simply not enough to adapt small home electrical appliances to local legal consumer product certification and cultural standards and supply demand. The rest of the components of a complete marketing plan need to be strategically designed, implemented and executed in Brazil in the same fashion that any successful foreign manufacturer or factory would pursue in its home country.
Home Electrical Aplliances: Focus Products Group, Conair, Cuisinart, Oster, Viking, DeLonghi, Hamilton Beach, Brevillle, Vice-Versa, Saeco, WindChaser and Ariston.
Food Service Equipments and Utensils: WMF Coffee Machines, Bunn-o-Matic, Hobart, Frymaster, Middleby Marshal, Cleveland, Garland, Star, Hatco, Vulcan, Blanco, Socamel, Macom, Vollrath, Metro, Cambro, Prince Castle, Rubbermaid, Bauscher, Schonwald, Hutschenreuther, Matfer, Sico, MHS, Lacor, WMF, IHS, Frilich, Fraboski, Arc, Tablecraft, Magnuson, Stolzle Oberglass, and Bormiolli Rocco.
Programs developed by NS to support distribution
Sales & Marketing consultation.
Distribution channel planning.
Assistance in selection, segmentation, conceptualization and focus of product lines and brands.
Consulting, planning and implementation of participation in industry tradeshows.
Complete training of sales personnel on product operation, application and features & benefits as they pertain to the Brazilian market.
Conceptual Website – Information and interaction with customers in Portuguese.
Publicity Material: Folders, Advertisements, Press-Releases.
Technical product specifications for distributor, chain and individual store use.
Product and brand credibility explanations for mass communication media (magazines, newspapers, television programs).
Technical evaluation of products.
Establish existing product adequacies/deficiencies in regard to Brazilian product certifications standards.
Work together with product development departments to assure that products are developed according to Brazilian certification requirements.
Portuguese translation and product diagramming for care/use manuals.
Provide national direct consumer service through authorized network of technical service & assistance centers SAC”.
The development and training of consumer service personnel that are prepared to answer consumer questions on care/use of products, guarantees, replacement parts and technical service.
Training of specialized product technicians.
NS company technical service & assistance store in São Paulo. Häauzsen - Our company store that sells products and functions as a test store for new appliances; gages product pricing and market trends.
Located in a high foot-traffic area of São Paulo where people of medium to medium-high level of economic means frequently go to repair and buy home electrical appliances.
Network of authorized technical service & assistance centers located throughout all other major cities of Brazil.
Guarantee Products, Repair, Replacement Parts and Accessories imported directly by NS.